In 2025, the Southeast region recorded a 2.1% occupancy drop and a 0.2% gain in average daily rate, or ADR. The resulting revenue per available room, or RevPAR, decreased by 1.9%. The declining performance was driven by the evaporation of hurricane-related demand and anemic rate growth lagging inflation.
Top 25 hotel markets in the Southeast showed resilience during a year of uncertainty
Secondary regional locales logged 2025 top-line revenue declines
By Chantal Wu
CoStar AnalyticsFebruary 13, 2026 | 3:31 P.M.
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IN THIS ARTICLE
- Properties
- The St. Regis Longboat Key Resort
1620 Gulf of Mexico Dr, Longboat Key, FL