Winter storms can shut down power, block roads and halt travel. But what does that mean for U.S. hotel performance from the first warning to the storm’s peak and eventual recovery?
The winter storm effect: How does hotel occupancy and average daily rate react to winter storms?
Hotel demand tends to follow a similar pattern in each major blizzard
By Nick Seaman
STRJanuary 16, 2026 | 2:58 P.M.
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