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Japan hotels' summer momentum shifted north by the end of the season

Hokkaido led occupancy gains while Chubu posted the strongest average daily rate growth at 7%
Known for its cooler summer weather, Hokkaido, Japan, attracts tourists all season long. Pictured is Lake Kussharo, Nakajima volcanic island, and lush green hills from Bihoro Pass viewpoint in Akan Mashu National Park, Hokkaido, Japan. (Getty Images)
Known for its cooler summer weather, Hokkaido, Japan, attracts tourists all season long. Pictured is Lake Kussharo, Nakajima volcanic island, and lush green hills from Bihoro Pass viewpoint in Akan Mashu National Park, Hokkaido, Japan. (Getty Images)

In August, most of Japan’s hotel markets experienced lower occupancy when compared with last year’s levels. Two key exceptions would suggest that travelers favored summer holiday destinations in the north.

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