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Empire State Building Tries to Grab More Visitors in Top US Tourist Mecca

Take a Look at Attempt to Leverage Iconic Observation Deck Before Rivals Open
Massive digital screens play footage pulling guests to the top floors of the building's construction as life-size bronze construction workers take their breaks. (Evan Joseph/Empire State Building Observatory)
Massive digital screens play footage pulling guests to the top floors of the building's construction as life-size bronze construction workers take their breaks. (Evan Joseph/Empire State Building Observatory)
By Diana Bell
July 29, 2019 | 9:32 P.M.

A new interactive museum on the second floor of the Empire State Building is now open in an effort to lure more visitors to New York City’s most famous skyscraper and one of America's most iconic buildings.

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