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New Southeast stadiums may have an unexpected winner: hotels

From Miami to Nashville, large-scale venue investment can translate into higher occupancy, fatter room revenue
The 26,700-seat Nu Stadium opened last month in Miami. (CoStar)
The 26,700-seat Nu Stadium opened last month in Miami. (CoStar)
CoStar Analytics
May 5, 2026 | 1:48 P.M.

Sporting events can significantly boost hotel demand during game days. High-profile matchups and tournaments often lead to compression periods, when rooms fill up and hotel operators can push rates higher to match the surge in demand.

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