Actress, TV show host and businesswoman Drew Barrymore and business partner Shae Hong, co-founders of the Beautiful by Barrymore appliance and cookware company, plan to deliver the closing keynote speech at the National Retail Federation show next month.
National Retail Federation, a retail trade association, said Tuesday that Barrymore and Hong would discuss the launch of the Beautiful by Barrymore line of appliances and cookware as well as its retail success. NRF's show is attended by real estate professionals who deal with retail property.
“Drew Barrymore has an extensive career in film and television, and in recent years, she has capitalized on her creativity by expanding into retail,” NRF President and CEO Matthew Shay said in a statement. “Highlighting her collaboration with notable entrepreneur and home cook Shae Hong, the pair will close Retail’s Big Show, sharing how they combine elegant design with premium products that are accessible and affordable for consumers.”
Hong is a wellness-focused home cook who made waves in the kitchenware category at age 25 when he founded Made by Gather kitchenware brands. Barrymore and Hong are scheduled to speak on Jan. 16 at the closing session of NRF 2024: Retail's Big Show, which starts Jan. 14 at the Javits Center in New York City.
Besides Barrymore and Hong, speakers at Retail's Big Show include former pro basketball star and Washington Commanders limited partner Earvin “Magic” Johnson, FedEx President and CEO Raj Subramaniam, Walmart U.S. President and CEO John Furner and Levi Strauss & Co. President Michelle Gass.