Hotel sales volume declined in the Southeast in 2025, but more participation signals optimism

The Southeast region recorded a slight drop in hotel sales volume last year, as investors found smaller hotels and opportunistic acquisitions attractive. In 2025, approximately 680 hotel sales took place in Florida, Georgia and the Carolinas, totaling nearly $5.6 billion in transaction volume, down 2.6% year over year. However, the region registered roughly 150 more deals than in 2024, indicating greater market participation from smaller hoteliers.