The 16-story Quincy apartments opened last spring at a pivotal moment for San Francisco.
Despite the city's desperate need for more housing, new developments had ground to a halt under the weight of exorbitant construction costs and rising interest rates. Yet the artificial intelligence boom was rapidly reshaping the city's economy and driving up rents.
In May, Strada Investment Group's prominent 16-story project became the first big market-rate rental building of its kind to open in San Francisco in 2025. It delivered 501 luxury apartments and demonstrated almost overnight that demand for high-end, hospitality-focused projects could succeed and contribute to the city's revitalization, winning it a 2026 CoStar Impact Award, as judged by real estate professionals familiar with the market.
The developers report the building has filled up faster than any apartment complex in well over a decade, since the years when the last tech boom was gaining momentum following the Great Recession. Within just two months of opening, half the building was leased. Of course, the growing number of AI and other tech professionals in the city helped drive demand, but Quincy's success was also defined by a thoughtful design, a strategic location and a leasing strategy that aligned with market realities.
About the project: Quincy's amenities were designed to support the hybrid work schedules of tech professionals and support well-being and human connection, with coworking spaces, valet parking, 24/7 concierge services and partnerships with providers for services such as housekeeping, pet care and dry cleaning. Quincy's dedicated lifestyle team hosts regular events ranging from networking opportunities and live music performances to fitness classes and chef-driven dining experiences. Residents can opt into The House, its membership club offering elevated access to premium events and curated experiences across the Bay Area. The project is walking distance from public transit and the city's growing office hubs in neighborhoods such as SoMa and Mission Bay.
What the judges said: Presidio Bay Ventures Managing Principal K. Cyrus Sanandaji said the project demonstrated "great execution during a soft period in San Francisco." Michael Sanberg, a broker at Touchstone Commercial Partners, added that Quincy's "fantastic location" made use of a new Fourth Street rail line. "Hopefully it spurs more development along this corridor," he said.
They made it happen: Developer Strada Investment Group spearheaded the project, headed by founding partners Michael Cohen, Jesse Blout and William Goodman. It was designed by SCB Architects and built by Swinerton, with landscape design by Plural and interiors by Parisa O’Connell Interior Design. The property manager is Sentral.