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CoStar Insight

Hotel openings rebound in the Southeast to end 2025

Over 3,800 rooms debuted across Florida, Georgia, the Carolinas in the fourth quarter
CoStar Analytics
January 12, 2026 | 4:18 P.M.

After dipping to a low in the third quarter of 2025, hotel openings in the Southeast ramped up again to close out the year. Between October and December, the region welcomed 29 new hotels totaling more than 3,800 rooms, representing a 35% year-over-year increase and a 37% jump over the previous quarter.

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News | Hotel openings rebound in the Southeast to end 2025