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FIFA World Cup recap: Hotels win as World Cup visitors pay more, but don't necessarily stay more

Early booking concerns faded as last-minute demand and higher room rates boosted revenues
Kansas City, Missouri, repeatedly delivered some of the strongest percentage increases in hotel revenue performance during the FIFA World Cup. Shown here is the WWI Museum and Memorial with the Kansas City skyline in the background. (Brooke Wasson/CoStar)
Kansas City, Missouri, repeatedly delivered some of the strongest percentage increases in hotel revenue performance during the FIFA World Cup. Shown here is the WWI Museum and Memorial with the Kansas City skyline in the background. (Brooke Wasson/CoStar)
CoStar Analytics
August 17, 2026 | 10:36 P.M.

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The FIFA World Cup boosted hotel revenues across the U.S. this summer, but rather than generating a broad surge in hotel occupancy, the event was characterized more by pricing power, with hotels capitalizing on higher room rates even as room demand in some markets remained relatively restrained.

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