Pride Month, an annual celebration held in June that recognizes and honors the history, culture and contributions of LGBTQIA+ individuals and communities, is underway in the United States, and several surprising markets are seeing a big spike in hotel performance.
First weekend of Pride lifts hotel performance in some surprising places
Salt Lake City, Memphis, Milwaukee and Cleveland lead the way
CoStar Analytics
June 12, 2026 | 2:52 P.M.
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