Pickleball — the fastest‑growing sport in the United States for the fifth consecutive year — is now competing for consumer dollars in New York’s tourist-and-entertainment hub of Times Square.
CityPickle, a pickleball venue operator, is opening a 37,000‑square‑foot flagship location Friday on the eighth floor of the historic Paramount Building at 1501 Broadway, between West 43rd and 44th streets, the company said Wednesday in a statement. The space is billed as New York’s largest pickleball club and marks CityPickle’s first year‑round location in Manhattan.
The venue will also serve as CityPickle’s corporate headquarters and features 18‑foot ceilings, seven professional‑grade pickleball courts, a full‑service bar and restaurant, and event spaces, according to the company. Amenities including coworking phone booths and private shower suites.
The lease spans 10 years, a CityPickle spokeswoman told CoStar News, declining to disclose rent terms.
Rosemark Management and Levin Management own the property, the spokeswoman said.
The Times Square opening comes 60 years after the famed Paramount Theatre, which hosted performers including Frank Sinatra, closed at the space in 1966. It also comes as pickleball has remains a wildly popular sport, CityPickle said. Nearly 20 million people played pickleball in the United States in 2024, representing more than 300% growth over three years, according to Pickleheads.com, citing data from the Sports & Fitness Industry Association.
“Finding a venue in Manhattan that can accommodate this scale and flexibility is exceptionally uncommon,” said Martin Cottingham, a principal at Avison Young, which represented CityPickle in the lease. “Paired with the prominence and foot traffic of a landmark Times Square address, the Paramount Building offers CityPickle an unparalleled platform to establish its flagship and introduce the sport to an entirely new audience.”
Times Square has continued its post‑pandemic recovery. The so-called Crossroads of the World was projected to see more than 80 million visitors in 2025, its highest foot traffic since 2019, the Times Square Alliance, the area’s business improvement district, previously told CoStar News. Nearby, actor Channing Tatum’s “Magic Mike Live,” a dance revue that has played to success in London and Las Vegas, is also set to open.
CityPickle launched New York’s first indoor pickleball club in Long Island City in 2023 and recently signed a 20‑year agreement to operate Wollman Rink year‑round in Central Park in partnership with Related Cos. The company is also set to expand this spring with a Brooklyn Bridge outpost.
It also operates seasonal locations at Hudson Yards, Union Square, Brooklyn’s Industry City, Atlantic Terminal and Philadelphia’s Dilworth Park, and it is planning to open Boca Paddle by CityPickle, an indoor‑outdoor pickleball and padel complex, in South Florida later this year. Padel is a sport that combines tennis and squash.
For the record
Avison Young’s Martin Cottingham, Michael Gottlieb, Patrick Steffens and Alexis Odgers represented CityPickle on the lease.