A major office tower in New York's tourist-and-entertainment hub of Times Square is getting a $150 million overhaul as the flight-to-quality trend of tenants seeking top-tier space has led leasing demand in the largest U.S. office market.
Major Times Square office property to get $150 million makeover
Overhaul comes as new and renovated properties are driving demand
By Andria Cheng
CoStar NewsJanuary 9, 2026 | 8:10 P.M.
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IN THIS ARTICLE
- Properties
- Bertelsmann Building
1540 Broadway, New York, NY
- Companies
- GFP Real Estate LLC
Real Estate
- BDT & MSD Partners
Finance and Insurance