High-energy music festivals often induce tourism demand on event days. While hotel occupancy typically plateaus as demand surges, performance results are heavily dependent on the average daily rate, or ADR, premiums achieved.
CMA Fest fizzles: Hotels lose pricing power during Nashville’s marquee event
Oversupply, rising costs led to disappointing performance for the third year in a row
By Chantal Wu
CoStar AnalyticsJune 11, 2026 | 7:09 P.M.
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