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Horses, horsepower and hitmakers fuel a blockbuster weekend for Southeast hotels

Cooler temps in Louisville, celebrity circuit in Miami, stadium shows in Tampa reshape lodging demand
Upper-tier class hotels made history by achieving over $2,000 in revenue per available room, or RevPAR, over the Kentucky Derby weekend. (Getty Images)
Upper-tier class hotels made history by achieving over $2,000 in revenue per available room, or RevPAR, over the Kentucky Derby weekend. (Getty Images)
CoStar Analytics
May 18, 2026 | 12:43 P.M.

The first Saturday of May is almost always associated with the Kentucky Derby. This year, several other events took place across the Southeast during the same weekend. The Formula 1 Grand Prix was held in Miami. New Orleans hosted the second week of Jazz Fest. And BTS, the K-pop band, played three sold-out shows in Tampa earlier in the week.

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