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The Beatles immersive experience to open at site of last live performance

Band's business Apple says yeah yeah yeah to moving HQ back to original home too
13th February 1964:  The Beatles in performance at the Washington Coliseum. L(Photo by Central Press/Getty Images) (Getty Images)
13th February 1964: The Beatles in performance at the Washington Coliseum. L(Photo by Central Press/Getty Images) (Getty Images)
CoStar News
May 11, 2026 | 12:47 P.M.

Apple Corps, the business set up by the The Beatles to manage the group's affairs in the late 1960s, is to open the first official Beatles fan experience on Savile Row in London.

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