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Why a handful of hotel companies and brands dominate development in Midwest

Developers lean into efficiency, proven brands as costs soar
Data shows that developers in the Midwest prefer building tried-and-true brand hotels. (Bloomberg via Getty Images)
Data shows that developers in the Midwest prefer building tried-and-true brand hotels. (Bloomberg via Getty Images)
CoStar Analytics
June 4, 2026 | 7:47 P.M.

Over the last four years, hotel development in the Midwest has been defined by the dominance of a small group of global hotel companies and a clear preference for efficient, scalable brands.

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