The hotel industry is reaching a turning point in how it uses artificial intelligence, a shift highlighted at the Northwest Hotel Investment Forum’s spring meeting in the Seattle area, where AI was framed as an operating control layer tying together fragmented hotel systems.
Hotel owners recognize AI’s growing role in operations, distribution
Disconnected systems, machine-driven distribution push AI from optional to essential
CoStar Analytics
May 26, 2026 | 8:33 P.M.
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