Trevor Stuart-Hill

To fully understand how the practice of revenue management evolved within the hospitality industry, we have to start with what was a chance encounter between two people named Smith on an American ...

For years, the hospitality industry has treated marketing, revenue management and distribution as separate disciplines, often operating in silos with limited communication or cooperation between ...

The groundswell of support for “book direct” initiatives is squarely aimed at reducing reliance on online-travel-agency production. Blindly following a course of action to simply reduce OTA ...

Consternation over the relationship between online travel agencies and hotels has garnered a lot of ink in industry articles over the past several years—that’s understandable.

Attracting and retaining top revenue management talent can be a challenge these days. Owners and general managers often ask me what appears on the surface to be a very straightforward question: “What ...

Economists often reference the “downward rigidity of wages and prices” as one of the widely accepted tenets of their field. They obviously have not spent time working in the hotel industry. ...

Who are my “true” competitors? This million-dollar question is often a central discussion point in boardrooms, during the development of annual sales and marketing plans, in the creation of ...