Rhett Hirko serves as global vice president of revenue optimization for Preferred Hotels & Resorts, responsible for supporting the revenue activities across all of the company’s member hotels and working directly with Sabre to support the reservation...
Rhett Hirko serves as global vice president of revenue optimization for Preferred Hotels & Resorts, responsible for supporting the revenue activities across all of the company’s member hotels and working directly with Sabre to support the reservation and distribution needs for all member hotels globally.A certified revenue management executive, Rhett has practiced revenue management for more than 20 years, spending the majority of his time in various roles with Hyatt. He designed and implemented the single-image inventory reservations process for Hyatt Hotels Corporation in North America and oversaw revenue management in a regional capacity for seven years. For the next 14 years, he worked with Hyatt International where he designed both the CRS-RM interface and the revenue management training program and directed the process. From there, he was transferred to Zurich to head revenue management for all Hyatt hotels in Europe, Africa, the Middle East and Southwest Asia, a position he held for the two years prior to joining Preferred Hotels & Resorts. Rhett received his B.A. in Business, with a major in Hotel & Restaurant Management, from Michigan State University. He resides in California with his spouse and two dogs and enjoys spending his spare time running or cheering for his alma mater.
I was just finishing my university studies during the late 1980s recession. Finding a job wasn’t going to be easy, particularly in hospitality — an industry hit hard by the downturn.
While recently renewing my membership with AARP — which I begrudgingly share for the purpose of this article — I considered what I value out of my paid membership.
I recently facilitated a revenue-management workshop focused on effective communication. A workshop participant was chosen to present anything he wished; he opted for his weekly yield meeting ...