Hotel market studies: AI vs. 'boots on the ground'
How artificial intelligence stacks up against the traditional methodology
Hotel real estate professionals, such as developers and lenders, often depend on independent market studies to evaluate the feasibility of hotel assets. Traditionally, these studie...
Scent Branding: Signature Fragrances Can Run Afoul
Scent or stink? Here’s why the hospitality industry should, or should not, get into business of signature scents.
In the everlasting quest to distinguish one brand from another, scent or aroma branding has proliferated, particularly at the high end of the hospitality industry. Since Wynn pione...