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Leora Halpern Lanz

Boston University

Leora Halpern Lanz, ISHC is Associate Professor of the Practice at Boston University’s School of Hospitality Administration (BU SHA) teaching the Experiential Marketing and Digital Marketing courses at the undergraduate and graduate levels.

Her book Developing Your Marketing Mindset: Real-World Lessons from Hospitality guides the reader to hone critical and strategic thinking with wellness, sustainability, and community for a more profound and purposeful marketing connection. “Marketing Mindset” is available September 15, 2025 on Amazon in paperback and ebook formats.

Leora Halpern Lanz's Latest Articles

September 17, 2025
Why purposeful marketing must lead the way in hospitality
In hospitality, marketing is so much more than messaging. It’s about meaning.
September 25, 2024
Shift focus on your hotel’s digital spend and marketing mindset
As hoteliers enter the critical phase of budget planning, it's essential to scrutinize where digital marketing dollars are allocated and what outcomes they drive. With a myriad of platforms ...
August 1, 2023
Is Extreme Tourism Responsible Tourism?
There has been much talk recently about “extreme tourism” — particularly in light of the catastrophic implosion of the OceanGate's Titan vessel, bringing four passengers and the company’s CEO to ...
June 26, 2014
3 Trends in Hotel Renovations
REPORT FORM THE U.S.— Hotel owners and management companies are renovating their assets to ensure facilities and amenities are able to keep up with the needs of technologically savvy, millennial and ...

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