Tim Peter is the award-winning founder and president of Tim Peter & Associates. He has over 20 years of experience in hospitality digital marketing, distribution, and strategy and has helped the world’s largest hotel franchisor, the world’s premier l...
Tim Peter is the award-winning founder and president of Tim Peter & Associates.
He has over 20 years of experience in hospitality digital marketing, distribution, and strategy and has helped the world’s largest hotel franchisor, the world’s premier luxury hotel representation firm, and hundreds of hotels and resorts worldwide improve their marketing and revenue generation strategies. He can be reached at tim@timpeter.com or on the web at timpeter.com/hotelmarketing.
It’s budget season again. Yet even after two-plus years of pandemic-forced closures, a brief recession, labor challenges, a significant (permanent?) decline in business travel and the ongoing burst ...
Hotel owners and marketers are now entering a new phase of the COVID-19 pandemic. You’ve lived through the initial wave of virus, shutdowns, and whatever passed for summer “peak.” Now, especially as ...
In a previous column, I wrote about how you can use digital to do the heavy lifting for your property during the COVID-19 pandemic. Given all the changes we’ve seen in just the last few months, it’s ...
If there's one fact the coronavirus (COVID-19) has demonstrated, it's the limitations of face-to-face. We're seeing in real time what people can't do. And we're seeing in real time the opportunities ...
Let’s talk distribution for a minute. Yeah, I know, distribution is one of the least sexy aspects of the hotel industry. It’s also one of the most important, especially for hotel owners and ...
Every year around this time, it’s worthwhile to look at where we are right now and where we’re likely to be down the road. Despite the hype around several trends—I’m looking at you, blockchain—only a ...
Here we are in mid-2018, gearing up for our 2019 budget season, and once again everyone’s talking about how important it is to get guests to book direct.
Your hotel could be in big trouble. Recent data suggests we’re heading for decline in occupancy in 2018—and potentially further declines to follow. Worse, online travel agencies and your hotel ...
Bill Gates once wrote, “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next 10.” And when it comes to new technologies, ...
Where does Airbnb get off? Seriously. During the Christmas holiday, Airbnb CEO Brian Chesky used Twitter to engage in a lengthy dialogue with customers about where Airbnb might be heading as a ...
I had a discouraging discussion with an outstanding GM recently who complained that her property’s struggles with rapidly shifting guest preferences, an evolving distribution landscape and ...
While attending the Hospitality Industry Technology Exposition & Conference a few weeks ago, I spoke with a number of hotel owners and operators who are struggling with what to do to grow their ...