Bonnie Buckhiester

Some years ago, my sister Wendy was completing her master’s degree.

Over the past many months, I’ve witnessed with almost incomprehension the evolution of change the COVID-19 pandemic has forced upon our industry.

When the coronavirus struck, our industry went from “60 to zero” in a matter of days.

Digital marketers today are more-regular participants in weekly revenue meetings. This hasn’t always been the case. As hyper-personalization in marketing techniques have taken hold, hotels have had ...

In a conversation recently with a colleague, I defined what I saw as the first, second and third generation of revenue-management professionals.

Sometimes I feel I can hear screeching tires in the background. You know that sound just before metal hits metal? We probably all unconsciously hold our breath at that point, almost as if time is ...

What exactly is the role of the revenue manager today? Tactician? Strategist? Mediator? Leader? Innovator? Software Expert?    The truth is that, ideally, the revenue manager has to be all of the ...

It’s Wednesday morning at 10 a.m. The boardroom’s booked, the report packages are ready and the “usual suspects” enter the room to participate in the week’s revenue-management meeting. The revenue ...

No matter where I turn today, whether it’s a conversation with a colleague, friend or family member … or a story in the traditional press … or a revolution in a distant country … social media is at ...

I recently attended two conferences in Orlando—HSMAI’s Revenue Management & Internet Marketing Strategy Conference and HFTP’s annual HITEC. At both events, a plethora of interesting topics was ...

Editor’s note: This is the second installment in a two-part column about price wars and rate resistance. Read “Winning the price war.”

Editor’s note: This is the first installment in a two-part column about price wars and rate resistance. Read “Rate resistance, so now what?.”

In the past eight weeks, I’ve spoken at three different conferences as well as a widely broadcasted Webinar. At every event, I’ve been asked: as a revenue management consultant what would I recommend ...