Kate Burda

If you sit in an owner’s chair or run a portfolio, you probably do not wake up thinking about “marketing innovation” or “AI’s impact revenue."

The scene is typical.

The commercial leader is now a key role within the hotel executive team. Gone are the days when that commercial lead reports into operations.

During the fourth quarter of 2022, our consultants devoted a great deal of time to listening sessions with over 30 professionals, ranging from senior leaders within operations, sales, and marketing, ...

There has been a shift within the hospitality marketplace that calls for a different game plan and mindset to get results.

The past 19 months have been nothing but disruptive. The volatility, uncertainty, complexity and ambiguity has rocked the hospitality space more than any others. Outside of the hospitality industry, ...

In less than a year the world has changed significantly. It is understandable that in unprecedented times we must look for business in an entirely different way.

Here is what we know: Whether your work is in accounting, finance, sales, marketing or operations, you are always selling your value, your opinion, your strategy and your expertise. Always.