Sam Trotter

I’ve been involved in dozens of hotels and there are consistent mistakes that are made by even the largest hotel operators.

You want to know what the key to a successful hotel is? It’s a laser focus on the customer and creating as much value for them as possible. Whether you are a motel or a five-star luxury resort with ...

This year has seen a dramatic shift in the hospitality business. Across the board, property executive teams are being asked to lower their budgets to help the hotel weather the storm through the ...

Articles about artificial intelligence seem to be published daily, yet little to nothing seems to have changed for hotels.

COVID-19 has potentially changed everything—ushering in the possibility for brands to disrupt the disruptors.

For many of us, this is a new situation and the first time we’ve experienced mandatory face masks, social distancing rules and grocery stores with one-way aisles. Most people have yet to stay in a ...

Having looked after a portfolio of hotel websites over the past five years, I have seen how fast e-commerce changes every year. There are fundamentals that never do change and that should be a part ...

Instagram brings in an estimated 300 million active users per month, reaches a young audience and also represents a new marketing avenue for hotels.    Many users of Instagram consider Facebook their ...

It used to be that TripAdvisor was a trusted ally to the independent hotel world. It gave hotels the opportunity to be valued solely on merit based on past clients’ input. Given the immediate and now ...

Let's be honest, social media is overwhelming to anyone who doesn't have someone totally dedicated to doing only that. Our hotel management company operates hotels of 350 rooms and less. The larger ...

With the allure of billions of dollars in valuation on execution of a great idea, there are millions of geniuses looking to solve your problems. Here are some of the best ones I’ve found that can be ...

Recently Google has made some fairly large game-changing moves that will impact your e-commerce business. Some of these changes are for the better, while others are for worse.

As hoteliers know, the most profitable business is direct business. Online travel agencies take as much as 25% of your online revenues. So at a $100 rate, hoteliers will only receive $75. With such a ...

Google announced last week that local results will now be displayed differently in Google Search. For example, for queries such as “Miami hotels,” Google will now be displaying a carousel of images ...