Ivar Yuste

The extended-stay segment in Europe is undergoing a transformation, none more so than in Spain, where a perfect storm of market opportunity and regulatory pressure is reshaping urban hospitality.

One of the submarkets experiencing a strong upward shift in average daily rate is the central district of Madrid, the area around Madrid’s Puerta del Sol, Gran Vía Street and Alcalá Street.

Spain’s hotel industry is thriving.

In March this year, we had the opportunity to watch Trump Hotels’ CEO on CNN stating that he would open a Trump Hotel in Havana. Last week, Bloomberg quoted Spain’s Iberostar CEO, Miguel Fluxá, ...