William is a senior hotel executive and co-founding principal of Spark Hudson, with over thirty-five years of global experience in various hotel brands and independent properties. He specializes in hotel development, finance, revenue strategy and distribution, and emerging technologies. William is a regular contributor to industry publications and conferences regularly. He holds degrees from Stetson University, Georgia College, and Rollins College, and resides in Washington, D.C.

Founded in 2022, Spark Hudson is a next-generation hotel advisory and management firm based in Washington, D.C., built on the conviction that hospitality strategy must evolve as fast as the world it serves. Co-founded by seasoned executives William Perry and Ruben Ortega, the firm combines institutional-grade financial rigor with bespoke operational insight. Spark Hudson specializes in aligning ownership goals with tailored execution—merging technology, talent, and real-world tactics to outperform generic brand solutions. With deep expertise in both branded and independent assets, Spark Hudson is redefining what smart, agile hotel management looks like in the AI era.