Increasing Hotel Revenue by Slowing Down Travel
The ‘Slow Travel’ Movement Will Regain Momentum Entering 2024
Every few years, a travel trend emerges that provides the hotel industry with new insights into how to offer greater value to guests.
Adaptable Is the New Prepared
Being able to pivot quickly has become a necessary skill for sales and marketing departments across the industry. In a post-pandemic world, the most agile teams will win.
Over the past six months, all of us have had to revise, rewrite and then completely abandon our well-planned, researched, and tested marketing plans. Much like a tennis player defe...
How to Target Today’s Tech-savvy Travelers
Customer segmentation is an efficient marketing tool, but it won’t deliver long-term sales results. Capturing attention and share of wallet from today’s tech-savvy travelers requires a more personalized approach.
There is universal agreement across the hospitality industry that customer segmentation is an efficient and resourceful way to market to guests.