April 22, 2026
Alejandro Francino
HBD Upselling Solutions
Alejandro Francino is the CEO of HBD Upselling Solutions and a global specialist in upselling strategies for hotels and resorts. With over 25 years of experience in the hospitality industry, he is considered one of the pioneers of structured upsellin...
Alejandro Francino is the CEO of HBD Upselling Solutions and a global specialist in upselling strategies for hotels and resorts.
With over 25 years of experience in the hospitality industry, he is considered one of the pioneers of structured upselling programs worldwide. Alejandro has worked with leading hotel groups across multiple international markets, helping them implement training, strategy, and performance-driven upselling initiatives.
He is also a member of the International Society of Hospitality Consultants (ISHC) and was recognized as one of the 150 most influential professionals in the tourism sector in Spain.
With over 25 years of experience in the hospitality industry, he is considered one of the pioneers of structured upselling programs worldwide. Alejandro has worked with leading hotel groups across multiple international markets, helping them implement training, strategy, and performance-driven upselling initiatives.
He is also a member of the International Society of Hospitality Consultants (ISHC) and was recognized as one of the 150 most influential professionals in the tourism sector in Spain.