How cinematic storytelling drives hotel loyalty
From the opening credits to the final scene, a guest's journey is similar to a moviegoing experience
Our memory is less like a video camera and more like a film editor, splicing together just the highlights. Our brains only have a limited ability to store data. Therefore, we tend ...
AI agents, fruit-flavored water and the ingredient to hotel differentiation
Finding a voice for AI is a new frontier in guest experience
In the mid-90s, cucumber- or fruit-infused water felt like a novel indulgence at luxury spas. Today, those once-refreshing touches — delivered via clear acrylic dispensers — have b...