The investment case for storytelling: How narrative turns a place into a destination
A strong narrative clarifies market position, strengthens brand desirability
In hotel investment, it’s easy to focus on the mechanics of value creation: development cost, brand selection, distribution and efficiencies. Yet one of the most decisive drivers o...
Forever guests: Why longevity is the hospitality industry’s next big profit driver
Hotels that understand this early will reap the benefits
Longevity has evolved from a personal aspiration into a global economic powerhouse, and for hospitality leaders, that represents an extraordinary opportunity.
The rise of live tourism
A commercial perspective on revenue optimization for hotels
The concept of live tourism, where travelers seek immersive, authentic experiences through local culture, has transformed the hospitality industry.
Flexing for success: How hotels can run profitable fitness businesses
Hotels are leaving money on the table by just treating their fitness centers like an amenity
While the demand for health-conscious travel experiences is growing, many hotels still view their gyms as simple amenities, rather than potential profit centers. This perception mi...
Accessible Hospitality: Unlocking the Untapped Goldmine
Meeting the Needs of This Growing Segment Is a Must for Hoteliers
Accessible hospitality is not negotiable; it is a must. Hotels need to do more than having the minimum standards available.
Breezing Through Hotel Budgets: A Commercial Take on Asset Management
Hotel Asset Managers and Owners Have a Better Way Forward
Hotel asset management is evolving at a fast pace, and it requires a new commercial approach, not to mention a different skill set.
Hotel Asset Management With a Commercial Lens
A Total Revenue Management Mindset Is Required
In 2023, it is time for an asset management evolution, one that is long overdue.