Catherine Smagala, a director of marketing with Revenue Matters, is a hospitality marketer with more than 13 years’ experience working with independent properties domestically and internationally. She holds a bachelor’s in business administration wit...
Catherine Smagala, a director of marketing with Revenue Matters, is a hospitality marketer with more than 13 years’ experience working with independent properties domestically and internationally. She holds a bachelor’s in business administration with a concentration in direct marketing from Christopher Newport University, where she led her team to win the nationwide 2007 Gold Collegiate Echo Award from the Direct Marketing Educational Foundation.
The fastest way to devalue a hotel is to compete on price alone, which can quickly commoditize any product, especially hotel rooms. Hoteliers have a choice to compete on price or reputation. Focusing ...