Located between rue de Ponthieu and rue La Boétie, the Atelier Logistique is an underground infrastructure of over 16,000 sq.m (including 10,000 sq.m of warehousing) on nine levels beneath the Champs-Élysées. The project aims to optimize logistics for Parisian retailers, particularly in the luxury sector, by offering local storage and fast, carbon-free deliveries. Business Immo visited the construction site of this brand-new robotized warehouse.
The heart of the French capital, and particularly the Champs-Élysées - Montaigne - Saint-Honoré Golden Triangle, concentrates crucial logistics issues. Astronomical rents, averaging €15,000/sq.m/year, make it unwise to use commercial space for storage. Yet stores, especially in the luxury sector, have a vital need for fast, reliable restocking.
At the same time, new urban and environmental regulations, such as low-emission zones (ZFE), limited traffic zones (ZTL) and the bioclimatic local urban plan (PLUB), require clean, quiet logistics that respect the living environment. The invisibility of logistics flows is thus becoming an imperative.
It was against this backdrop of severe land constraints, heightened environmental demands and constantly evolving consumption patterns that the idea of the Atelier Logistique was born in February 2020, in a former parking lot that had been closed for seven years. The fruit of an urban requalification project involving various real estate players such as Swiss Life Asset Managers, Mont Thabor, Everest Holding, Eiffage, and Socfim - Groupe BPCE, this project serving Parisian commerce will rely on a custom-developed robotized infrastructure: "Autonomous Automated Guided Vehicles (AGVs), controlled by artificial intelligence, will manage vertical flows, optimizing storage and enabling a heavy goods vehicle to be unloaded in less than 20 minutes," explains Fabrice Lombardo, head of real estate activities at Swiss Life Asset Managers France.
However, Victor Bardon, Head of Project Management at Swiss Life Asset Managers France, insists that human presence remains extremely important to the service offering. As a result, 19 employees will also be present at the warehouse.
Although the exact cost of the project was not disclosed, Fabrice Lombardo indicated that it represented a substantial investment, amounting to several tens of millions of euros. Completion is scheduled for the4th quarter of 2025, followed by start-up in summer 2026. Space marketing has already begun. As for rental rates, the investors assure us that they will be "at the lower end of the range", in a sector where the annual price per square metre varies between €700 and €5,000.