U.S. hotel average daily rate (ADR) reached an all-time weekly high, according to STR‘s latest data through Jan. 1.
Dec. 26, 2021 through Jan. 1, 2022 (percentage change from pre-pandemic comparable*):
- Occupancy: 54.3% (+10.7%)
- Average daily rate (ADR): $157.91 (+15.1%)
- Revenue per available room (RevPAR): $85.74 (+27.4%)
Though the record-breaking ADR level was highlighted by luxury resorts, the Top 25 Markets reached almost US$200 in aggregate, led by Miami ($455.31) and Oahu ($411.47).
Also, among those Top 25 Markets, Norfolk/Virginia Beach recorded the largest occupancy increase over the pre-pandemic comparable (+25.3% to 49.4%).
Phoenix registered the largest ADR increase (+36.9% to $155.71).
The only RevPAR deficits were in San Francisco/San Mateo (-19.6% to $82.18), Oahu Island (-10.6% to $329.10), and New York City (-10.0% to $185.07).
*Due to the steep, pandemic-driven performance declines of 2020, STR is measuring recovery against comparable time periods from 2019.
About STR
STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.
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