Supermarket giant, Supervalu, is testing a new small format grocery concept through its Jewel-Osco division. The retailer has designed the 16,000-square-foot store to cater to urban consumers in affluent neighborhoods. Sounding a lot like Tesco's Fresh & Easy Neighborhood Market, "Urban Fresh, by Jewel" has a fresh-food focus with prepared meals being a very important offering to its time-strapped customers. The store is taking the place of Supervalu's Sunflower Market, its organic grocery concept that closed its doors at 1910 N. Clybourn Ave in Chicago's Lincoln Park in February. Urban Fresh's doors are scheduled to open this fall. "The smaller-format store is an exciting complement to our larger, more traditional grocery stores," said Keith Nielsen, president of Jewel-Osco. "We hope to learn as much as possible from the effort, paying close attention to customer feedback, so we can deliver the best experience for our shoppers."