For the week of Jan. 25-29, Hotel News Now’s most-read stories include reporting on the growing extended-stay segment and the latest 2021 hotel forecast from CoStar’s hospitality analytics firm STR.
Click on each headline below to read more.

Developers are showing increased interest in this group, which didn't fall as far as the rest of the hotel industry in 2020.
Year-over-year performance growth for U.S. hotels in 2021 could be record-setting, but revenues will likely still be less than two-thirds of what hotels reported in 2019.

Hotel industry and lending executives speaking during the online ALIS Winter Update said the new vaccines, improved government relief and hoteliers’ ability to adapt will strengthen the industry.
The new year demands health-conscious hotels with rapid COVID-19 testing and vaccine delivery.
As part of the online Americas Lodging Investment Summit Winter Update, hotel industry executives discussed strategies for the next recovery for the U.S. hotel industry.