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'Stranger Things' at One Baskin-Robbins Pushes Retail Pop-Up Trend

Netflix Plugs Show in Effort by Ice Cream Seller to Boost Customers
This Baskin-Robbins store in Burbank, California, has been renamed as part of a pop-up promotion tied to Netflix's streaming show Stranger Things. Photo: Baskin-Robbins
This Baskin-Robbins store in Burbank, California, has been renamed as part of a pop-up promotion tied to Netflix's streaming show Stranger Things. Photo: Baskin-Robbins
CoStar News
July 10, 2019 | 5:45 P.M.

Streaming entertainment giant Netflix has done plenty to shake up the real world of TV production real estate, and now it’s joining the pop-up retail craze by taking over a Baskin-Robbins ice cream shop to promote its signature supernatural show, "Stranger Things."

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