During the early 2010s, the city of Inglewood, California, was experiencing significant financial difficulties. Following the Great Recession of 2008, the unemployment rate reached 17%, with 22% of residents living below the poverty line, per the 2010 U.S. census. Average market asking rents were 17% lower than in the rest of the Los Angeles metro area. Recognizing these challenges, the newly elected mayor advocated for targeted entertainment investments, starting with $18 million to renovate The Forum, known today as the Kia Forum. That project marked the beginning of a transformative era that has significantly reshaped Inglewood’s landscape to what it is today.