Despite stronger performance in the second half of 2021, Canada’s hotel industry reported revenue per available room (RevPAR) that was just 54.1% of the pre-pandemic comparable, according to STR’s year-end data.
2021 (percentage change from 2019)
- Occupancy: 41.8% (-35.7%)
- Average daily rate (ADR): CAD139.11 (-15.8%)
- Revenue per available room (RevPAR): CAD58.10 (-45.9%)
In December specifically, Canada followed its typical seasonal trend with slightly lower performance than November, but the country did achieve better pre-pandemic comparisons: occupancy (-13.4% to 42.6%), ADR (-2.5% to CAD149.85) and RevPAR (-15.5% to CAD63.87).
“Despite a surge in COVID cases toward the latter half of December, hotels in Canada benefited from leisure demand during the holiday weeks,” said Laura Baxter, CoStar Group’s director of hospitality analytics for Canada. CoStar Group is the parent company of STR.
“While the holiday demand was expected, overall performance was also helped by a lift in group demand, which rose to 70% of the 2019 comparable–the closest the metric has been to that marker since the pandemic began,” Baxter said. “When examining full-year performance, pent-up demand from the domestic market advanced performance over the summer, signaling the start of a much stronger second half of the year. Against the backdrop of fluctuating demand patterns, though, hoteliers focused on what was within their control, which was how rates became the success story of the year. By Q4, monthly room rates reached 90-99% of 2019 levels. Weekend rates were particularly strong, surpassing pre-pandemic levels in November and December, while weekday rates were not too far behind with only 5-10 percentage points to go.”
Among the provinces and territories, British Columbia recorded the highest 2021 occupancy level (48.5%), which was 30.4% below the pre-pandemic comparable.
Among the major markets, Vancouver saw the highest occupancy (47.9%), which was a 39.8% decline from 2019.
The lowest yearly occupancy among provinces was reported in New Brunswick (35.1%), down 41.1% against 2019. At the market-level, the lowest occupancy was reported in Montreal (-53.7% to 33.1%).
“Performance still has a way to go, and the rise in COVID-19 cases related to the omicron variant has not allowed hotels to start off the new year on the right track. In 2021, we saw a clear, inverted trend between cases, hospitalizations and performance. When public health conditions improved, the recovery picked up pace and vice versa. During the first two weeks of this month, occupancy fell to the 30% range–the lowest levels since June 2021. With case numbers falling, we expect a more positive performance picture over the coming weeks.
About STR
STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.
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