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Dollar Tree's Answer to Foot Traffic Challenge: Side-by-Side Stores

Discount Retailer Plans Strategy Test at New Jersey Sites
Family Dollar's store on Germantown Avenue in Philadelphia. (iStock)
Family Dollar's store on Germantown Avenue in Philadelphia. (iStock)
CoStar News
September 25, 2019 | 11:41 P.M.

Discounter Dollar Tree is doubling down as it tries to absorb its acquisition of Family Dollar, opening side-by-side stores of each brand in a strategic test playing out now in New Jersey as the chains join other brick-and-mortar retailers in trying to drive foot traffic.

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News | Dollar Tree's Answer to Foot Traffic Challenge: Side-by-Side Stores