U.S. hotel revenue per available room (RevPAR) growth extended to an eleventh consecutive week, rising 9.7% during the first full week of the 2026 World Cup.
Average daily rate (ADR) remained the primary driver, increasing 8.4% and marking the largest of the 16th straight week of rate growth. While U.S. hotel demand expanded for a 10th consecutive week (+1.6%), those gains were entirely concentrated outside of World Cup host cities.
That divergence defines this week’s U.S. hotel performance. Host markets drove the strongest ADR growth but saw flat demand and declining hotel occupancy. In contrast, non-host markets tracked pre-tournament trends, with ADR-led gains supported by modest demand growth, and accounted for all net hotel demand increases nationally.
U.S. hotel performance was also concentrated during the weekdays, with both host and non-host markets generating most of their gains between Sunday and Thursday. Weekend results were comparatively softer, as declines in demand and occupancy limited performance despite continued ADR growth.
Taken together, the World Cup’s early U.S. hotel impact has been highly centralized, amplifying ADR growth in host markets without materially expanding demand, as expected. Outside of those markets, performance continued to reflect pre-tournament conditions, with incremental room nights and weekday-driven gains sustaining overall momentum.
World Cup markets
In the first full week of the World Cup, hotel performance aligned with an ADR-driven pattern rather than elevated occupancy. In the week of June 14-20, 21 matches were played across 11 U.S. host cities. These host markets, along with the stadium markets of San Jose, California; Fort Worth, Texas; and Newark, New Jersey, combined for a 20.1% year-over-year increase in RevPAR, supported by a 21% rise in ADR. Room demand was flat, and occupancy declined 0.5 percentage points.
While only four host markets recorded year-over-year demand growth, all markets posted double-digit ADR increases. Strong rate growth offset weaker demand, resulting in RevPAR gains across all host markets except Miami, with eight markets reporting double-digit increases.
The Bay Area, including San Francisco and San Jose, saw the largest full-week gains, with RevPAR increasing 56.5% year over year. Two World Cup matches, combined with the Databricks + AI summit, compressed demand and contributed to an 11.8% increase in rooms sold alongside a 40.1% increase in ADR.
Kansas City had the second-highest RevPAR gains on the week (+44.7%), and the largest match-night increases of any market for the Tuesday match between Argentina and Algeria. Daily RevPAR surged 166.7% the night of the match, with an ADR increase of 113.4% and a 17.6-percentage-point increase in occupancy compared to the same day last year.
Miami underperformed relative to other host markets with RevPAR declining 6.5% due to a 15.3% decrease in rooms sold. While ADR increased alongside other host markets, those gains were not sufficient to offset the drop in demand and subsequent decline in occupancy. Unlike markets such as San Francisco, where World Cup matches coincided with large-scale conventions that drove compression, Miami’s hotel performance reflected a pullback in non-event-related demand during the week.
Across host markets, performance gains were disproportionately concentrated during the weekdays. Weekday RevPAR increased 25%, supported by gains in ADR, occupancy and demand. In contrast, weekend RevPAR rose 9.8%, as demand declined 4.6% and hotel occupancy fell 4.3 percentage points.
By hotel type, luxury and upper-upscale hotels saw the largest RevPAR gains (+24.4%) via ADR. However, all classes in host markets saw double-digit growth: 16.6% in upscale and upper midscale and 11.1% in midscale and economy. ADR was the primary driver as occupancy was down in each hotel segment.
Since the start of the World Cup on June 11 through June 20, the 11 U.S. host markets have collectively seen a 20.3% rise in RevPAR on ADR (+20.8%) vs 8.2% in the remaining markets.
Non-host markets
While World Cup markets drove headline growth, most of the U.S. also recorded solid hotel performance gains. Non-host markets saw a 6.8% increase in RevPAR, supported by a 5.2% rise in ADR and a 2% increase in room demand. These results reflect the continuation of pre-tournament performance trends across the broader U.S. market.
Among non-host markets, the top 25 U.S. hotel markets recorded the strongest gains, with RevPAR increasing 12.5%. More than half of these markets posted double-digit growth, led by Las Vegas and Washington, D.C., where RevPAR rose by more than 25%.
In both Las Vegas and Washington, overlapping business conventions drove weekday performance and accounted for most of the weekly gains. This pattern extended across non-host top 25 markets, where weekday hotel demand increased 7.5% while weekend demand declined 5.3%, reinforcing the concentration of growth during the midweek period.
Luxury and upper-upscale hotels in non-host markets saw RevPAR advance 11% with upscale and upper-midscale ones seeing half that growth (+5.4%). Midscale and economy hotels were also up in the week (+1.2%). Unlike World Cup markets, non-hosts saw occupancy increase alongside ADR except midscale and economy hotels, where occupancy was flat.
Overall and for the second consecutive week, all hotel types recorded RevPAR growth. Luxury and upper-upscale hotels continued to outperform, with both segments posting double-digit gains and leading all classes in demand growth. These hotels benefited from a combination of ADR-driven gains in host markets and convention-driven demand in non-host markets. Group demand for luxury and upper-upscale hotels increased 6%, alongside a 25% increase in ADR across World Cup markets.
Global RevPAR flat again
For a second consecutive week, global hotel RevPAR on a comparable and constant USD basis was flat (-0.2%) on rising ADR (+3.2%) and falling occupancy. Multiple countries saw occupancy retreat including Canada, China, France, Mexico, along with the Gulf Cooperation Council (GCC), which had the largest decrease (-9.7 percentage points). Each of these countries also saw RevPAR fall with GCC dropping by 23.8% followed by France (-13.2%).
RevPAR leaders this week included India and Germany, with the former up 23.3% on a 14.4% ADR gain, which was widespread across the country. Germany’s RevPAR rose 13% on occupancy via strong growth in multiple markets including Dusseldorf, Frankfurt and Munich. Berlin and Hamburg were exceptions with both reporting declining occupancy, ADR and RevPAR.
Canada saw its second consecutive weekly RevPAR decline (-2.8%) as occupancy fell by more than 5 percentage points, just like in the previous week. This week’s RevPAR decrease was centered in three markets: Alberta, Calgary and Montreal. Excluding those three markets, Canadian RevPAR was up 2.8% on ADR as occupancy was down. The occupancy decline was widespread across most markets with only a handful up. Toronto and Vancouver, the two World Cup markets, saw the largest occupancy decreases (-12.4 percentage points and -20.9 percentage points, respectively). ADR in those two markets grew by more than 20% but was insufficient to offset the occupancy decline in Vancouver where RevPAR fell 5.2%. Toronto saw its weekly RevPAR increase 2.1%.
RevPAR continued to decline in Mexico, dropping by 8.4% on declining occupancy. The three World Cup markets — Guadalajara, Mexico City, and Monterrey — saw weekly RevPAR increase 39.9% versus fall 18.5% in the remaining markets. Like elsewhere, the gain came from ADR as hotel occupancy was down.
Cole Martin is Analytics and Insights Specialist at STR and Isaac Collazo is senior director of analytics at STR.