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Spaces: Shopping Center REIT Lets Its Freak Flag Fly at ICSC Booth

Washington Prime Group Showcases Its Experiential Retail Efforts at Malls
Washington Prime Group CEO Lou Conforti in his office within the ICSC booth. Photo: CoStar Group/Richard Lawson
Washington Prime Group CEO Lou Conforti in his office within the ICSC booth. Photo: CoStar Group/Richard Lawson

Washington Prime Group saw an opportunity this week to expand its usual spot at one the largest shopping center trade shows in the world, hoping to better showcase what it has been doing to create experiences that keep shoppers in the smaller markets where it operates happy and coming back.

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News | Spaces: Shopping Center REIT Lets Its Freak Flag Fly at ICSC Booth