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Mike Ashley's Frasers to Open 60,000-Sq-Ft Flagship on Birmingham New Street

Shop Will House Frasers' Sports Direct, USC, Evans Cycles and GAME Brands
The Sports Direct New Street plans. (Frasers)
The Sports Direct New Street plans. (Frasers)
CoStar News
December 14, 2020 | 2:55 P.M.

Aberdeen Standard Investments and King Edward School have signed Mike Ashley's Frasers Group for a 60,000-sq-ft "next-generation" flagship store on Birmingham New Street housing four of its brands.

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