Ulta Beauty is expanding its consumer reach by opening a shop-within-a-shop in Target stores, a more permanent take on pop-up merchandising that retailers have adopted in recent years and a brick-and-mortar foray in an increasingly digital industry.
Ulta Shops to Be Placed in Target Stores, a Brick-and-Mortar Turn for an Increasingly Digital Industry
Long-Term Partnership to Begin With 100 Locations Adjacent to Existing Beauty Sections in Early 2021
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- Companies
- ULTA Beauty
Retailer