HENDERSONVILLE, Tennessee—Orlando, Florida, experienced the largest increases in occupancy and revenue per available room for the week of 18-24 September 2011, according to data from STR.
The market’s occupancy rose 21.8% to 63.3%, and its RevPAR was up 39.0% to US$56.33. Average daily rate for Orlando increased 14.2% to US$88.99.
Overall, the U.S. hotel industry’s occupancy was up 4.1% to 66.8%, ADR increased 4% to US$107.24, and RevPAR finished the week up 8.3% to US$71.65.
Among the top 25 markets, three, other than Orlando, posted double-digit occupancy increases: New Orleans, Louisiana (+11.5% to 66.2%); Detroit, Michigan (+11.2% to 69.5%); and St. Louis, Missouri-Illinois (+10.6% to 71%). Denver, Colorado, fell 3.3% in occupancy to 75.2%, posting the largest decrease in that metric.
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New Orleans achieved the only ADR increase of more than 15%, rising 16.2% to US$116.02. San Francisco/San Mateo, California, fell 9.5% in ADR to US$174.20, reporting the largest decrease in that metric.
San Francisco/San Mateo also posted the largest RevPAR decrease, dropping 10.9% to US$162.09.
Among the chain-scale segments, the luxury segment rose 7.4% in occupancy to 79.2%, achieving the largest increase in that metric, followed by the upper-midscale segment with a 5.6% increase to 68.8%.
The luxury also segment reported the largest increases in ADR (+5.9% to US$285.86) and RevPAR (+13.7% to US$226.41) for the week.
The midscale segment reported the only decrease in any metric, ending the week virtually flat with a 0.3% drop in ADR to US$74.94.
Source: STR