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Tech Giants Build Next Era of Hands-On Retail With New Brick-and-Mortar Stores

Apple, Google Stores Usher in New Standards as Sector Emerges From Pandemic's Depths
Digital trendsetter Apple opened a new retail location in downtown Los Angeles' historic Tower Theatre after extensive rehabilitation work. (Apple)
Digital trendsetter Apple opened a new retail location in downtown Los Angeles' historic Tower Theatre after extensive rehabilitation work. (Apple)
CoStar News
July 13, 2021 | 10:21 P.M.

Apple's newest store in Los Angeles shows how the tech titan is using old brick-and-mortar buildings to test a new, hybrid digital-physical approach to retail, one that could help the battered industry recover after a painful pandemic.

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News | Tech Giants Build Next Era of Hands-On Retail With New Brick-and-Mortar Stores