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STR: Canada Results for Week Ending 9 July

The Canadian hotel industry reported decreases in the three key performance metrics for the week of 3-9 July 2011, according to data from STR.
By HNN Newswire
July 14, 2011 | 6:05 P.M.

HENDERSONVILLE, Tennessee—The Canadian hotel industry reported decreases in the three key performance metrics for the week of 3-9 July 2011, according to data from STR.

In year-over-year measurements, the Canadian hotel industry ended the week with a 1.7-percent decrease in occupancy to 68.9 percent, a 0.6-percent decrease in average daily rate to CAD$129.46 and a 2.3-percent drop in revenue per available room to CAD$89.14.

Among the provinces, Quebec reported the largest occupancy increase, rising 7.6 percent to 75.1 percent, followed by Nova Scotia (6.2 percent to 75.3 percent) and Manitoba (+5.3 percent to 73.1 percent). Ontario fell 7.3 percent in occupancy to 64.9 percent, reporting the largest decrease in that metric.

Nova Scotia posted the only ADR increase of more than 5 percent, rising 7.5 percent to CAD$124.92. Ontario decreased 3.9 percent in ADR, reporting the largest decrease in that metric, followed by Saskatchewan with a 2.8-percent decrease to CAD$117.11.

Nova Scotia experienced the only double-digit RevPAR increase, jumping 14.1 percent to CAD$94.03, followed by Quebec (+9.2 percent to CAD$103.85) and Newfoundland (+9.1 percent to CAD$134.17). Ontario reported the largest RevPAR decrease, falling 10.9 percent to CAD$76.07.

Media contacts:

Jeff Higley
VP, Digital Media & Communications      
jeff@str.com
+1 (615) 824-8664 ext. 3318

Rachael Spann Urie
Director, Public Relations
rurie@str.com
+1 (615) 824-8664 ext. 3305