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What's in a Name? For Newmark, Shorter Moniker Tries to Reflect Decade of Changes

Move Away From Newmark Knight Frank Comes After a Whirlwind of Acquisitions
Newmark CEO Barry Gosin said the company is open to future acquisitions and strategic partnerships, after completing 50 such deals in the past two decades. (Getty Images)
Newmark CEO Barry Gosin said the company is open to future acquisitions and strategic partnerships, after completing 50 such deals in the past two decades. (Getty Images)
CoStar News
October 21, 2020 | 10:24 AM

The decision by the commercial real estate brokerage known as Newmark Knight Frank to rename itself Newmark is more than just the industry's latest corporate image refreshing in the past decade. In this case, the New York firm is trying to distinguish itself because of widespread changes and consolidation.

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