LONDON—The European hotel industry posted positive results in year-over-year metrics when reported in U.S. dollars, euros and British pounds for April 2011, according to data compiled by STR Global.
Europe |
% change |
|
Occupancy |
64.8% |
+5.6% |
ADR (U.S. dollars) |
$144.53 |
+13.6% |
ADR (euros) |
€97.40 |
+1.3% |
ADR (British pounds) |
£86.73 |
+3.9% |
RevPAR (U.S. dollars) |
$93.60 |
+20.0% |
RevPAR (euros) |
€63.08 |
+7.0% |
RevPAR (British pounds) |
£56.17 |
+9.8% |
Source: STR Global
“Europe’s April performance was impacted by Easter, which took place in mid-April this year compared to beginning of April 2010”, said Elizabeth Randall, managing director of STR Global. “The region’s monthly performance also was affected by the volcanic eruption in April 2010 and its ash cloud closing European air space for parts of the month. These counter-forces on the monthly performance make April a difficult month to judge in isolation. Looking on the longer-term trend, Europe has produced a steadily improving occupancy and average room rate performance since March 2010”.
Highlights from key market performers for April 2011 include (year-over-year comparisons, all currency in euros):
• Four markets achieved occupancy increases of more than 20 percent: Venice, Italy (+33.2 percent to 79.0 percent); Budapest, Hungary (+24.3 percent to 69.1 percent); Prague, Czech Republic (+22.7 percent to 75.5 percent); and Florence, Italy (+21.2 percent to 76.6).
• Frankfurt, Germany, posted the only double-digit occupancy decrease, falling 11.8 percent to 57.9 percent.
• Salzburg, Austria (+25.8 percent to EUR97.68), and Paris, France (+16.7 percent to EUR219.91), reported the largest ADR increases for the month.
• Munich, Germany, fell 34.0 percent in ADR to EUR93.08, reporting the largest decrease in that metric, followed by Düsseldorf, Germany, with a 21.7-percent decrease to EUR89.10.
• Four markets experienced RevPAR increases of more than 25 percent: Venice (+45.6 percent to EUR203.88); Florence (+32.6 percent to EUR110.15); Paris (+28.5 percent to EUR181.29); Salzburg (+27.0 percent to EUR59.38).
• Three markets reported RevPAR decreases of more than 20 percent: Munich (-36.3 percent to EUR60.99); Düsseldorf (-23.7 percent to EUR46.40); and Frankfurt (-22.5 percent to EUR65.11).
Country |
Occupancy |
% change |
ADR |
% change |
RevPAR |
% change |
Germany |
61.8% |
+1.7% |
EUR86.23 |
-7.8% |
EUR53.28 |
-6.2% |
Italy |
64.8% |
+9.2% |
EUR127.56 |
+1.9% |
EUR82.64 |
+11.3% |
Russia |
55.3% |
+10.0% |
RUB5240.53 |
+5.3% |
RUB2897.06 |
+15.9% |
Spain |
68.3% |
+9.4% |
EUR84.53 |
+3.7% |
EUR57.71 |
+13.5% |
United Kingdom |
71.2% |
+2.7% |
GBP78.00 |
+4.4% |
GBP55.53 |
+7.3% |
*percentages are increases/decreases for April 2011 vs. April 2010
View Global Hotel Review for April 2011.
Media contacts:
Konstanze Auernheimer
Director of Marketing & Analysis
STR Global
KAuernheimer@strglobal.com
+44 (0)207 922 1961
Jeff Higley
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318
Rachael Spann Urie
Communications Coordinator
rurie@str.com
+1 (615) 824-8664 ext. 3305